Stories from 1972
How the Theme Tower came to be
Drama surrounded the construction of Pepperdine's iconic Phillips Theme Tower. From architectural disagreements to county permits to neighbors' objections, the project had significant hurdles to overcome.
Bizarre gifts roll in
A giant eagle sculpture. A rickety old lighthouse. Forged paintings. A mature tree. These were some of the unsolicited donations to Malibu when the new campus opened in September 1972. They didn't all pay off, but they sure were weird. Click through the timeline below for the details.
LA fights campus crime
South LA wasn't the safest place for a college campus in the early 1970s. Arson and burglary were among the crimes that caused Pepperdine to tighten security on the LA campus repeatedly in 1972. In the meantime, most of the residential students were planning to move to the new Malibu campus.
The great Malibu sewer saga
The opening of the Malibu campus was nearly delayed because administrators couldn't seem to decide what to do with all the sewage.
Pepperdine Malibu: the first week
The dream of Pepperdine Malibu became a reality in early September 1972 with the arrival of students to campus, but it didn't come off without a few last obstacles.
Making Malibu beautiful again
The Malibu campus was a barren construction zone when it opened in September 1972. Leo Hirsh made sure it didn't stay that way for long. Landscaping served for more than just aesthetics, though. Erosion control was one major concern, leading to an effort to sow grass on the hillsides.
The Graphic moves to Malibu
With the opening of the Malibu campus in September 1972, Pepperdine's award-winning student newspaper The Graphic, which had been operating on the LA campus since the school's first term, followed the liberal arts program to Malibu. Students on the LA campus started a new paper, called Inner View, which published its first issue in July of that year. The first Malibu issue of The Graphic came in October 1972, a month after the new campus opened.
LA students' inferiority complex
As soon as the Malibu campus opened in September 1972, students on the LA campus couldn't help but worry that the grass was greener on the other side of the Santa Monica Bay. They complained that food was better in Malibu, that Malibu had taken too many library books from LA, and that their tuition dollars were supporting operations in Malibu (they weren't).
Malibu housing
Malibu real estate is famously pricy, so one of the first challenges of the new campus was finding housing for everyone. Building dorms is one thing, but the faculty needed somewhere to live, too.
LA campus empties out
With the departure of the liberal arts program to Malibu in the fall of 1972, Pepperdine's LA campus transitioned to a less residential model. In the end, the departure of the residential program to Malibu would spell the end of the LA campus, but in 1972 it was still a happening place, even if the residential students were mostly gone.